According to LG, the unique MoodUP is equipped with LG’s advanced refrigeration and smart technologies “for better food freshness and enhanced convenience”. It delivers a completely new kitchen experience, allowing users to choose a wide range of vibrant colors for its LED doors and play music via its built-in speaker as per their personal tastes and moods. “We at LG have always found exciting, new ways to move the customer experience forward and we are proud to do it again with the brand-new MoodUP refrigerator,” said Lyu Jae-cheol, President of LG Electronics Home Appliance & Air Solution Company. “Bringing color, music and convenience to the kitchen, and incorporating LG’s cutting-edge technologies and innovative design features, this unique refrigerator demonstrates our continuing commitment to delivering a better life at home.” Using LG’s ThinQ app, users can choose from 22 colors for the upper door panel of the MoodUp fridge, and 19 colors for the lower panel, which gives them the ability to change the look of the fridge and their kitchen environment. It is also possible to customize the panels’ appearance and refresh the mood by applying various, evocative color themes like ‘Season’, ‘Place’, ‘Mood’, and ‘Pop’ imitating different times of the year and prompting a feeling of wellbeing through the use of soft, soothing colors, according to LG.
Further, LG’s new refrigerator comes with a built-in Bluetooth speaker that can be easily connected to a smartphone, tablet, or laptop. Users can play songs from their favorite music streaming apps, or from the Music Collection playlist on the ThinQ app to match their mood or the fridge’s current color or theme. Not just this, when the speaker is playing audio, the MoodUP’s LED panels changes colors in sync with the music to add “a sense of liveliness and fun” to users’ time in the kitchen. LG also boasts user-friendly features, such as convenient and colorful notifications. For instance, the panel on the refrigerator door will blink repeatedly the moment its door sensor detects that the fridge compartment has been left open for too long indicating that it needs to be closed and help to prevent cold air loss and unnecessary energy consumption. Similarly, when MoodUP’s motion sensors detect that someone is approaching, both panels blink in welcome. The freezer door will also glow brighter at night “to help midnight snackers find and open the door.” The MoodUp fridge is available in “Lux Gray” and “Lux White” shades for when the LED panels are switched off to offer a more traditional look in the kitchen. It also offers upgraded voice recognition along with Wi-Fi and Bluetooth connectivity to improve and extend the user experience. LG has not provided detailed information about the hardware and specifications of the new fridge. The price and release date too is yet to be confirmed.