The Motion Picture Association of America (MPAA) seems to be fed up of these pirate sites and now on behalf of most of the Hollywood movie studios it has given a final warning to these pirate sites to close down within 24 hours or else. As per the reports from Torrentfreak (TF) various emails have been sent to torrent indexes, linking sites including the hosting services from Jan van Voorn, MPAA’s VP. However some of the major pirate sites like the Pirate Bay and KickassTorrents seems to be just indifferent to the warnings issued and there does not seem to be any actions taken by these websites to shut down the piracy. The email that contains the notice reads as follows: “This Notice requires you to immediately (within 24 hours) take effective measures to end and prevent further copyright infringement. All opportunities provided by the Website to download, stream or otherwise obtain access to the Entertainment Content should be disabled permanently.” The movie studios were not only concerned about the piracy of the films rather they also pointed out at some sites that use the movie posters and other artwork without permission. Hence, the notice further also states : “Finally, we draw your attention that any use of the artwork of the Entertainment Content (e.g. movie or TV show posters) (‘Artwork’) is prohibited without authorization of the rights holder. Since the MPA Members haven’t authorized the Website to publish the Artwork, the Website is infringing copyright on that basis as well.” This indicates that the notice has been issued even to those who pirate the artwork that includes the copyrighted content like TV show posters, etc. As per the email notice it is quite clear that the MPAA will take firm legal action in case these pirate websites do not adhere to the said demands. Though there are no threats; however, it seems the association is quite clear in its notice because the pirate sites are know to ignore and disobey the warnings given by the copyright holders. TF says that only one pirate which is not much popular “micromkv.com.” seems to have actually complied to the notice however the major sites seems to have shown indifference as of now. When the movie industry group was questioned by TF regarding the effectiveness of the campaign, not much was revealed by the MPAA and they just confirmed that websites carrying the infringed contents have been targeted and standard notices have been sent to these websites. Further an MPA spokesperson said: “These notices ask respectfully that effective measures be taken to stop further infringement. This activity is part of the MPA’s ongoing strategy to curb copyright infringement, encourage consumers to use legal sources of content and increase the viability and quality of those services that actually pay creators for their work.” We will just need to wait and watch if these strict warnings from the MPAA actually succeed in stopping these pirate sites from permanent disabling of copyright infringement.
