Samsung in all has launched a total of 3 4-G Smartphones namely Galaxy Grand Prime 4G, the Galaxy Core Prime 4G & galaxy J1 4G. The company also launched its slimmest Galaxy handset — the Galaxy A7 starting at Rs 30,499. The Galaxy J1 4G sports has a 4.3 inch display with 5MP rear camera and 2 MP front-facing camera. The camera has innovative selfie features which give more options and flexibility to capture favourite moments. While Galaxy Grand Prime and Core Prime feature a 5-inch and a 4.5-inch screen respectively. Both support a 5 MP rear camera. The A7 Smartphone measures about 6.3 mm in length with a metal body and dual Sim capability with full HD super AMOLED display for better colour view and greater clarity including a “superior selfie experience”. The phone has 13 MP camera and 5 MP front camera with auto-selfie modes – palm and voice selfie, 16 GB memory, 2G RAM supported by 2,600 mAh battery in Pearl white, Midnight black and Champagne gold colours with Qualcomm’s Snapdragon Octacore processor. The slimmest phone Galaxy A7 is available in India from today, while the other three Smartphones will be available in the second week of March. In order to catch up with the losing grip on its market share in the Smartphone market in the country, Samsung is upbeat on the LTE (Long Term Evolution) technology and the upcoming 4th generation mobile services in India.(LTE technology is a wireless broadband technology designed to support roaming Internet access via cell phones and handheld devices.) Since last few years, the Korean company is gradually losing its share in India to in compare to other domestic companies operating in India like Micromax, Lava, Karbonn as well as global rivals like Motorola and Xiaomi. If we see the last December 2014 figure In India, Micromax surpassed Samsung’s 20 per cent market share with 22 per cent share in Smartphone shipments to India, which is one of the world’s largest market for handsets, according to data by a research firm Canalys. However, Samsung has disputed this data. Samsung India Electronics also introduced an extensive range of SUHD (Samsung Ultra High Definition) TVs to set a new standard in premium Ultra HD content enhancing the “viewer experience to new heights” in a curve with 2.5 times brighter and 64 times colour expression. Among other products, Samsung launched a smart convertible refrigerator with flexibility to convert the freezer into a fridge and vice versa, a single-user mode air conditioner with less electricity consumption, more durability and enhanced operating capacity and Samsung Activ dual wash washing machines in 9 and 11 kg capacities with built-in sink, magic dispenser and less noisier. “In 2015, we plan to introduce path-breaking technology across different categories of products, which will enhance consumer experience and strengthen our position in the market…As a company we are committed to ‘Make for India’,” HyunChil Hong, President and CEO, Samsung India Electronics said at the Samsung South-west Asia Forum 2015. He further said that “Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24X7 data connectivity with increased video consumption and real-time mobility solutions which enable global interactions.” The Samsung’s J1 4G phone for Rs.9900.00 is in direct competition with Redmi Note 4 (Rs.9999.00) and Micromax Yu Yureka 4G (Rs.8999.00). The Yu Yureka wins the competition hands down because of superior configuration as well the added advantage of running on CyanogenMod OS.
