A unique feature of Snapchat is its ability to send messages with a short duration and then making it destroy itself after the user views it. This ability makes most users feel more relaxed with the content they share, due to the notion that the image will not be misused by anybody. Well, that is going to change now as Snapchat has now introduced a reworked privacy policy and terms of service, giving firm rights to photos sent through the application. As a user of the service, you give Snapchat the right to: Taking the new privacy by its face value means that Snapchat now owns all your images you take through its App. With this new policy, Snapchat is now able to use content sent through the app to promote its service, and distribute it among the public. While it is unclear how future plans have shaped this policy, this still shows a change in stance, in regards to user privacy. FTC had earlier found fault with Snapchat service and has accused it of deceiving customers, by stating that images sent through the app would “disappear forever”. The FTC found that images could easily be extracted from the service and saved, regardless of their expiry stamp. With the new privacy policy, FTC’s accusations rings true.
