“It’s going to the same model Facebook has: It’s free for everybody to share content, but an algorithm will penalize some people and boost others,” a publishing-industry source reportedly told Digiday. “That’s why you don’t want to be beholden to any one of these platforms or you’re suddenly stuck when the game changes.” While the new setup is expected to help in sorting the flood of content in your feed, it also provides ways for advertisers and publishers to buy a more visible location. However, it is unclear as to when Snapchat will be implementing these changes, a thing that it has been apparently working on since the beginning of the year.
