According a recent report published on CNBC, stolen Uber account information could be found on underground marketplaces for an average of $3.78 per account, while personally identifiable information, such as Social Security Numbers or dates of birth, ranged from $1 to $3.30 on average – down from $4 per record in 2014. Furthermore, PayPal accounts – with a guaranteed balance of $500 –were found to have an average selling price of $6.43. Facebook logins sold for an average of $3.02, while Netflix credentials sold for about 76 cents. The old favourite among cyber criminals, U.S.-issued credit card information, which is sold in bundles, was listed for no more than 22 cents each. Experts say the stolen Uber accounts are current favourite among cybercriminals because they are often used stolen Uber credentials to book “ghost rides,” in which they create a fake driver account and charge nonexistent rides to stolen accounts. “They are doing their own market research or where they can find the data that’s most valuable in the criminal underground and they develop their attacks accordingly,” said Cabrera.