URL Shortening services like bit.ly are commonly used by cyber criminals and spammers to spread malwares and spams. however this is not new but unfortunately for bit.ly, Google has gone on taken this harsh step which will deter users from visiting bit.ly sites. Most of the times the malware warning like these are removed after few hours when someone from the team of webmasters takes proper action to remove the links which caused the website to be flagged as malicious. but this seems difficult way for bit.ly webmasters, because bit.ly is really full of “malicious links.” The Google Advisory on Bit.ly says that out of the 91854 pages that ran bit.ly and were tested by Google, 969 pages were found to be having some sort of malware. It also says that 4 bit.ly sites were found to be working as intermediateries for distribution of malware. The entire advisory by Google is given in the screenshot below : Malicious software is hosted on 365 domain(s), including hotclip.mobi/, likoj.net/, denotablin.com/. 353 domain(s) appear to be functioning as intermediaries for distributing malware to visitors of this site, including trackcash.org/, javaistlus.com/, tracksite.us/. This site was hosted on 4 network(s) including AS30060 (VERISIGN-ILG1), AS14618 (AMAZON-AES), AS15169 (GOOGLE).
However if it is very important for you to visit the link, you can still open the link, follow the steps: On Google chrome, Open the link—> on the warning page —> click on “details” —> click “visit this unsafe site”. On Mozilla Firefox, Open the link —> On the warning page —> Click on “Ignore this warning”